Digital Strategy & Marketing

Newsletter Strategy

A newsletter is a powerful, cost-effective communication tool, and at Tonik Web Studio, we understand the importance of this marketing strategy for businesses. A well-designed newsletter is the perfect tool for retaining existing customers or acquiring new ones.

Our digital strategy and marketing experts will create a customized newsletter for you. These mass e-mails allow you to communicate targeted messages to your customers (current and future), about your new services and products, promotions, events and even generic market information.

To give your message impact, it’s important to define the following criteria before sending your message: who is the target and what are the objectives of the e-mail?

HERE ARE SOME ADVANTAGES OF USING A NEWSLETTER FOR YOUR BUSINESS:

  • Increased targeted traffic;
  • Increase your sales;
  • Generation of new customers;
  • Low-cost communication;
  • Customer retention;
  • Possibility of message personalization.

Ready to start your web project?

OUR EMAIL AND NEWSLETTER SERVICES:

  • Graphic Design and HTML Integration;
  • Content Writing: To ensure your recipients read your emails, it’s important for the message to be impactful and aligned with their expectations;
  • Sending Test: We ensure that all recipients can correctly open the email, regardless of their email clients (Outlook, Gmail, etc.);
  • Email Sending.

RESULTS AND STATISTICS

When sending out a newsletter, it’s essential to measure the effectiveness of your campaign. This will enable you to make any necessary changes and optimize the content for the next mailing. At Tonik Web Studio in Gatineau, we take a close look at all your customers’ activities when they receive your mass e-mail.

We also provide you with reports that include:

  • The open rate of your newsletter and email;
  • The number of clicks;
  • Unsubscribe rates.

We also offer you other figures that can tell you more about your readers. For example, it’s possible to find out where they’re located, what messaging software they use, whether they read their e-mails from a cell phone, and so on. All this information is relevant to your target market.

At Tonik Web Studio, we strive to create captivating, engaging and effective newsletters. We firmly believe in the power of mass e-mailing as a strategic communication tool, and we’re committed to helping you maximize your impact and achieve your communication objectives. Rely on our digital marketing expertise for successful and profitable newsletter campaigns.

avion-papear
tonik