The design of the logo for Prima Maisons Neuves is based on simplicity and minimalism, with elegant typography that evokes refinement. The use of carefully chosen calligraphy helps convey an image of elegance and sophistication, reflecting the values of quality and luxury associated with the brand. To connect the services of Prima Rénovation and Prima Maisons Neuves while maintaining the distinctive elegance of the latter, a delicate approach was taken. The frames of the Prima Rénovation logo were subtly reinterpreted, preserving their essence and distinctive shape. This subtle reuse creates a visual continuity between the two services, reinforcing the brand identity while maintaining the elegance and sophistication of Prima Maisons Neuves. The use of colors such as black, light gray, and shades of light brown contributes to creating a luxurious and sophisticated aesthetic on the website.
