Centraide Outaouais is a community organization actively working to fight poverty and social exclusion in the region. By mobilizing the population and funding more than 80 organizations, it supports initiatives that meet the essential needs of vulnerable individuals. Its mission is to provide basic needs, reduce isolation, support youth success, and strengthen the social fabric. Every donation helps build a more united and inclusive Outaouais.
Centraide entrusted us with the task of redesigning their website to make it more visually appealing, user-friendly, and intuitive—offering an enhanced user experience and making it easier and more efficient for donors to give.
The Centraide Outaouais website stands out visually through the thoughtful use of space and colour. Captivating images of the local community and beneficiaries of Centraide programs add a human and emotional dimension. Additionally, the clean layout and smooth navigation make information easily accessible, providing an enjoyable and engaging user experience.
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The choice of red, in line with the Centraide logo, is a strategic decision to ensure brand consistency across all communication platforms. Red is often associated with passion, energy, and action—qualities that reflect Centraide’s commitment to its mission and its desire to bring about positive change in the community. As for the blue used in the page headers, it conveys trust, stability, and reliability, further reinforcing Centraide’s professional and dependable image.
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