Since 2011, Les Entreprises I-TEK have been specializing in road marking services in the Outaouais region. Over the years, their expertise in outdoor services has expanded to include paving, snow removal, excavation, interlocking paving, and bulk transport in addition to road marking.
Les Entreprises I-TEK already had a up-to-date website, yet they sought out our services at Tonik Web Studio to create a more sophisticated, accessible, and strategically-oriented website. Their main objective was to distinguish themselves from competitors by optimizing text for SEO and running Google Ads campaigns.
We developed a new website that’s significantly more user-intuitive and accessible. The “Request a Free Quote” buttons are strategically placed in various prominent locations, making it extremely easy for users to access the information request feature. Additionally, the SEO work done on the service-related content has contributed to the website’s strong search engine indexing performance.
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We drew inspiration from the company’s history to craft a distinctive design that reflects their connection to asphalt and road marking. Not only did we incorporate the primary logo colors – black, white, and yellow – but we utilized them in context. The black symbolizes asphalt, while the yellow represents the road markings on the ground.
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