Centraide Outaouais is a philanthropic organization that takes concrete action to reduce poverty and social exclusion in the region. Its online store offers clothing and accessories featuring the organization’s brand, allowing individuals to proudly show their support. It also includes a few “Did You Know?” info sheets designed to raise public awareness of social issues while supporting Centraide’s initiatives.
Tonik Web Studio was commissioned to create a user-friendly online store aligned with the values of Centraide Outaouais. The mandate included setting up a simple, intuitive, and secure transactional platform. The goal was to allow the public to support Centraide’s mission by purchasing meaningful and practical items—whether to give as a gift, learn more, or proudly wear the organization’s colors.
The store offers a seamless experience across all devices. Products are well categorized and prominently featured, whether clothing, accessories, or educational materials. The shopping process is quick and frictionless, making it easy for users to contribute to Centraide’s mission. Altogether, the platform serves as an effective tool for increasing the organization’s visibility and inspiring community engagement.
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The store’s design emphasizes a clean and welcoming presentation that stays true to Centraide Outaouais’s visual identity. The colors and typography are consistent with the organization’s branding, creating an environment that is both professional and human. The focus is on clear product visuals and easy navigation, ensuring that each visit is pleasant, engaging, and encourages meaningful community action.
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