The Fédération des clubs de motoneigistes du Québec (FCMQ) is a non-profit organization dedicated to the development and promotion of safe snowmobiling practices in Quebec.
For several years, we have been working closely with the Fédération des clubs de motoneigistes du Québec (FCMQ) on various projects, including advertising, strategic initiatives, and web-related tasks. Among these projects, we were tasked with redesigning their website to bring it up to date, along with updating their web strategy. Additionally, we developed a digital advertising marketing strategy.
We designed a sleek and modern website that makes it easy for users to find the information they’re looking for.
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For the design, the client requested a look with vibrant and distinct colors that weren’t overly disparate. Additionally, we faced an extra challenge with colors as we couldn’t favor one over another to remain neutral towards manufacturers’ colors. Consequently, we developed a design that balanced these requirements.
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